NEW | ETBU Becomes First University to Partner with WePlayed to Launch “Own The Moment,” Redefining How Fans Experience Tiger Athletics

New platform turns Tiger highlights into collectible moments, giving fans new ways to engage with and support the teams they love

5/6/2026 2:38:00 PM

MARSHALL, Texas — East Texas Baptist University (ETBU), in partnership with WePlayed Sports, has launched Own The Moment, a new digital marketplace that transforms Tiger athletic highlights into collectible moments fans can watch, share, and keep.

Through the platform, ETBU becomes the first program in the country to bring this new fan experience to life, using WePlayed’s technology to capture and deliver the moments that define Tiger athletics. From game-winning plays to championship celebrations, each moment is automatically created and made available directly through the ETBU Athletics website. Each purchase helps support the ETBU athletic program, creating new fundraising opportunities and helping the future of Tiger Athletics.

Own The Moment reflects ETBU’s continued commitment to innovation in Division III athletics while introducing a new way for fans to connect with the programs and student-athletes they support.

We are excited to partner with WePlayed to further elevate the story of Tiger Athletics, and this collaboration allows us to better connect our student-athletes, alumni, and supporters by sharing the moments that have defined our programs. Most importantly, it creates new opportunities for our alumni to give back in meaningful ways and their continued generosity will play a vital role in sustaining and growing Tiger Athletics for years to come, ensuring that future generations of student-athletes can compete, succeed, and represent ETBU with excellence.

RYAN ERWIN | ETBU SENIOR VICE PRESIDENT FOR CAMPUS LIFE

CLICK TO LOOK AT ETBU'S "OWN THE MOMENTS"

With Own The Moment, ETBU, and WePlayed, fans are creating a more direct connection to the moments that matter most. Supporters can engage with their favorite plays, share them across their networks, rally around Tiger athletics in a more meaningful and lasting way, and be able to keep the moment forever.

WePlayed was built on the idea that every moment matter. With ETBU, we’re taking that a step further, turning those moments into something fans can engage with, share, and rally around long after the game ends.

PAUL ZUKAUSKAS | WEPLAYED SPORTS FOUNDER

At launch, the marketplace features both current-season highlights and Legacy Moments, bringing together today’s biggest plays alongside some of the most iconic moments in ETBU history. From game-winning performances to championship runs, fans can experience the full story of Tiger athletics in one place.

I am excited to help launch this as it has been a year in the making with WePlayed. ETBU is honored to be the first collegiate program to partner with WePlayed, and I am thankful for Paul and Phil’s vision and hard work on this. It will be a great digital item to have for alumni, fans, and parents.

ADAM P. LEDYARD | ETBU ASSISTANT ATHLETIC DIRECTOR FOR COMMUNICATIONS

The Legacy Moments collection includes historic achievements such as the Tigers’ 2015 ASC Football Championship run, the 2015 ASC Championship Basketball Season and the 2024 NCAA Division III Softball National Championships, giving fans the opportunity to relive and celebrate some of the program’s most memorable chapters. More historic moments will be added for the 2010 NCAA Division III Softball Championship and the 2023 ETBU baseball team and their first ASC Championship and NCAA Tournament appearance.

The ETBU Own The Moment marketplace is now live. CLICK HERE

About WePlayed Sports

WePlayed Sports is the leader in AI-powered sports content automation and monetization in collegiate athletics. The company’s platform transforms game footage into highlights, stories, and digital collectibles that engage fans and generate new revenue streams for collegiate athletics. From instant highlight creation to branded marketplaces and NIL integration, WePlayed helps athletic programs turn every moment into a monetizable digital asset—expanding reach, fueling fundraising, and redefining the future of college sports media.

For more information, visit www.weplayed.com.

About East Texas Baptist University Athletics

East Texas Baptist University, a member of the American Southwest Conference, fields 18 NCAA Division III varsity teams, and 28 overall athletic programs, competing with a mission to glorify God through excellence in athletics. ETBU’s student-athletes embody the Tiger spirit on and off the field, representing the university’s commitment to faith, scholarship, and service.

Read More