MARSHALL, Texas — Looking for ways to promote its student-athletes, East Texas Baptist University is excited to announce a new partnership with FanWord, a leading storytelling and technology company in college athletics. Through this collaboration, ETBU will leverage FanWord Assist, FanWord's innovative storytelling software, to enhance its content creation and amplify the stories of its student-athletes, coaches, and alumni.
 
ETBU is committed to celebrating the rich narratives that define its athletic community, and FanWord Assist will play a pivotal role in achieving that mission. By streamlining the content creation process, ETBU will be able to efficiently produce game recaps, feature stories, and personalized athlete narratives that engage fans and deepen connections within the Tigers family.
 
"Storytelling is a recruiting tool, and ETBU will be able to utilize our student-athlete's stories better with this partnership," said ETBU's Assistant Athletic Director for Communications. "FanWord is heads and tails above one of the best companies to work with, and what they offer helps in the athletic communications area. I can't wait to see how this technology continues to grow to improve collegiate athletics."  
 
FanWord has built a reputation as a leader in storytelling solutions, partnering with athletic departments and conferences at every level. FanWord Assist is designed to help communication teams generate high-quality written content more easily, allowing schools like ETBU to spotlight their student-athletes' journeys both on and off the field.
 
"We are incredibly excited to partner with East Texas Baptist University and support their mission of sharing impactful stories," said Chris Aumueller, CEO of FanWord. "ETBU understands the value of storytelling in building a strong and engaged athletic community, and we're thrilled to provide them with the tools to make content creation more efficient and effective."
 
Through this partnership, ETBU Athletics will have the ability to expand its storytelling reach, providing student-athletes with a powerful platform to share their experiences, achievements, and aspirations.
 
About FanWord
FanWord is one of the leading storytelling and technology companies in the college sports industry and works with over 75 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.