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ETBU Partners with Bear Creek Smokehouse/High Horse for Coaches Show

Faculty, staff, and students with an ETBU ID get 10% off their meal.

9/2/2025 2:56:00 PM

MARSHALL, Texas -   A new venture starts this week with the East Texas Baptist University Coach's Show partnering with Bear Creek Smokehouse and the High Horse Restaurant. Each Wednesday, the ETBU Coach's Show will be at Bear Creek Smokehouse or High Horse on a rotating schedule for the fall, winter, and spring seasons.  
 
The first show will be on Wednesday, September 3, from 12:00 to 12:30 p.m. at Bear Creek Smokehouse. It will feature ETBU football head coach Calvin Ruzicka and a senior football player. ETBU students, faculty, and staff receive 10% off their meal with their ETBU ID.
 
The ETBU Coaches Show will be at Bear Creek Smokehouse from September 3 through November 19. To finish out the first semester, the show will transition to the High Horse Restaurant in downtown Marshall, Texas, from December 3 through December 17. The first show in the second semester will start on January 14 at the High Horse and go through March 4 before heading back to Bear Creek Smokehouse on March 11.
 
Come out and support the East Texas Tourist Trap and ETBU for lunch on Wednesdays.
 
About Bear Creek Smokehouse
Nestled in the beautiful East Texas Piney Woods, Bear Creek Smokehouse is tucked away along scenic State Highway 154. Our smokehouse story began in 1943, as the dream of our founders, Hick and Nellie Shoults. The Shoults couple began raising and smoking turkeys on the family farm to provide a means of income.  Four generations and 80 years later, the little smokehouse has grown from its humble start, and so has its reputation, becoming a familiar name on dinner tables across the country.  A family tradition of hard work and a love of delicious foods are the two primary ingredients in our recipe for success at Bear Creek.  The Shoults' have dedicated their lives to the 'Food, Family and Faith' motto.  The family business continues to pour their core values into every day's work, leaving our customers with unique customer service and top-of-the-line smoked meats.
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